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Why Email CRM Integration is Critical for Nonprofits

By Neha Sandesh | Last Updated: September 10, 2026

Email marketing is one of the most powerful and widely used channels for nonprofits to reach their donors. With 48% of donors citing email as their preferred method of hearing updates and appeals from nonprofits and 33% of donors stating that email is the tool that inspires them to give, setting a proper email marketing strategy is critical.

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Donation Page vs. Donate Button: Which Drives More Nonprofit Giving?

By Julie Kennon | Last Updated: September 10, 2026

Quick answer: Donation pages drive more completed gifts than donate buttons. Donate buttons create the opportunity to give, but the donation page determines whether the gift actually happens. If you only have time to optimize one, optimize the page. The strongest nonprofit fundraising programs use both strategically: visible donate buttons to capture intent, and high-converting donation pages to close the gift.

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Endowment Management for Nonprofits: Strategy, Rules, and Best Practices

By Neha Sandesh | Last Updated: September 10, 2026

Nonprofit organizations are no stranger to economic volatility and fluctuations. Endowments can play a critical role in how nonprofits can build long-term financial stability, without relying entirely on donations. Effective endowment management provides nonprofits with sustainable funding for their operations by investing donor funds to generate consistent, reliable income. This guide breaks down how endowment management works, the different types of endowments, and strategies to help set up a reliable funding engine.

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How to Run a Capital Campaign: A Complete Guide for Nonprofits

By Neha Sandesh | Last Updated: September 10, 2026

At some point, every growing nonprofit hits a ceiling when they realize that their next big step requires a concerted effort to raise money for a large project. That’s where capital campaigns come in, a focused fundraising effort to raise a large amount of money for a specific initiative within a set period of time. Whether your organization is looking to make large renovations, purchase a new building, create an endowment, etc., launching a capital campaign is the right next step to reach the next level of growth.

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SEO for Nonprofits: The Complete Guide to Ranking, Traffic, and Donors

By Julie Kennon | Last Updated: September 10, 2026

SEO is one of those topics that seems interesting...for large businesses and marketing teams. But nonprofits that invest in SEO are often amazed at the results. In this comprehensive guide, we will share everything nonprofits need to know to increase visibility, gain new supporters, and power your fundraising.

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