🌟 From the Weekly Spark, my weekly email with one useful idea for nonprofit fundraisers. This one’s about AI in fundraising. Subscribe here.
If you’ve been working on getting your data ready for AI, you’re not alone. It’s on all our minds.
So let’s talk about why you need to get ready.
From Answering Questions to Doing the Work
The AI we’re used to waits for instructions. Ask it to write an email, summarize a report, or list campaign ideas, and it gives you an answer.
But the next wave of AI won’t just answer questions. It will understand what you’re trying to accomplish, draw from all available data (which is why getting your data ready matters!), determine the steps, and help do the work.
You’ll still be in control. It might draft campaign emails for you to review. But it will also be able to generate an entire campaign designed to reach a fundraising goal. In minutes.
This is agentic AI, and it is going to change fundraising.
What AI in Fundraising Will Look Like
Imagine having a conversation with your CRM:
“Who attended our event but hasn’t donated?”
“I have a fundraising gap. Can you build a multichannel campaign using approved donor stories?”
“Are any of our donors beginning to drift away?”
Guys. This is not light years away.
When this first went out, I was having a hard time keeping a secret. A week later, we unveiled CharityEngine Copilot, our agentic AI for fundraising. (In hindsight, the email had an awful lot of hints… 🤫)
This first ran in the Weekly Spark, my weekly email with one useful idea for nonprofit fundraisers. No homework, no hard sell. Get the next one in your inbox.
