Major Gift Software

Start by reviewing your fundraising goals and major giving candidates. How much do you need to raise? How many major gifts will you need to achieve that goal? Create a major gifts range chart to help visualize your program’s goals. From there, reach out to your strongest donor prospects to start cultivating major gifts.

Look at your existing donor database and see if you have any information indicating which supporters have the capacity and affinity to make a major gift. This could be a history of donations or a connection with a philanthropic organization. Look to business leaders who support your mission and can offer corporate partnerships or matching gifts. Often, major gifts are under your nose, and you simply have to look at your donor database discerningly.

While it’s important to research your database, it’s equally important to plan out your campaign or application process. Major gifts software that automates this, like CharityEngine, will save you time and energy and give your nonprofit a greater chance of success.

A donor stewardship plan deepens your connection with donors and outlines how you’ll keep gift-givers engaged. Through automated emails and consistent outreach, you can maximize donor goodwill and empower them to make a big difference.