Sustainer Management

Recurring donors give more than one-time donors and they do it regularly. The long-term value of these committed supporters can greatly eclipse the donation records of other donors. When your monthly giving program is automated, your team has more time to find new donors, practice more outreach, and grow the impact of your nonprofit.

Your monthly giving software will provide your nonprofit with the tools to automatically collect donations each month. On your donation form, add an option for donors to join your monthly giving program. At that point, they will become monthly sustainers, and all their contributions will be automatic.

It’s a convenient, stress-free way for donors to support a cause they care about. As with any subscription, a large payment can be split over many months to make it easier on budgets, and, of course, increased giving means increased tax benefits!

You can discover your top monthly giving prospects with your CRM. Look for donors who give large amounts annually, make irregular donations, or have participated in a variety of activities. From there, create personalized messages that reference their past activities and invite them to become a recurring donor.

Let them know how special they are! Whether you incentivize them with a t-shirt, water bottle, or special sustainer events, let these donors know how much you appreciate them and their continued support of your mission.