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How a Christian music radio station leveraged technology to double its fundraising goal and create a dynamic giving experience for its listeners.
88.7 The Cross, a Christian radio station based in Monroe, Louisiana, is dedicated to broadcasting contemporary Christian and worship music that uplifts and inspires its audience. In 2023, the station selected CharityEngine as its fundraising platform, marking a strategic shift away from its previous solution, Bloomerang.
The decision to transition stemmed from several key challenges, notably issues with data hygiene and the inability to track donations in real time. For example, when online donations poured in during fundraisers, even small discrepancies in contact information would create entirely new profiles rather than link to the correct record.
In October 2023, 88.7 The Cross geared up for one of its most significant fundraising endeavors: "Impact Days," a five-day radiothon where the station leverages airtime to drive donations. Throughout the radiothon, the station shares impactful stories and encourages listeners to call in or donate online.
Radiothons harness the power of radio to inspire giving by weaving together compelling narratives and time-sensitive appeals for donations. For 88.7 The Cross, events like "Impact Days" serve as pivotal annual fundraisers that not only engage listeners but also sustain the station's community initiatives. Setting an ambitious yet attainable target, the station aimed to acquire 75 new donors over the five-day on-air fundraiser.
Leading up to the fundraiser, the station prepared impactful stories to share during broadcasts, highlighting its community impact. Staff and volunteers were mobilized to handle calls and donations efficiently.
Using CharityEngine’s campaign pages and customizable donation forms, 88.7 The Cross had a real-time view of donation activity to monitor progress. As gifts flowed in, the information was shared with on-air personalities to recognize and thank new supporters. This donor-centric approach created an interactive, high-energy giving environment.
Through careful preparation, teamwork, and effective use of technology, the station set the stage for exceeding the campaign goals and deepening listener engagement.
The 2023 Fall "Impact Days" radiothon was a huge success! 88.7 The Cross surpassed expectations by more than doubling its target, rallying 160 donors while generating funds that exceeded expectations.
These contributions ensure the station can keep playing encouraging Christian music that provides comfort to listeners going through difficult times. Additionally, the money helps the station be active at community events where they can pray with people, interact with families, and provide spiritual support to those who need it.
Stop wasting time, energy, and money on a fundraising solution that isn't built with your mission in mind. At CharityEngine, we care about your unique needs and want to see your nonprofit grow. Ready to get started?
