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Social Media for Nonprofits: Tips for Success

By Julie Kennon | Last Updated: July 29, 2025

Even though we are all guilty (admit it!) of scrolling through some kind of social media fairly often, we sometimes hear that social media isn't always the best way to get your message out. So what’s a nonprofit to do?

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How to Craft an Effective Year-End Appeal

By Dave Martin | Last Updated: September 26, 2025

So...have you thought about your strategy for your year-end appeals? We know how powerful fourth-quarter fundraising can be, but putting some strategy - and best practices - behind your asks can help ensure success.

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How To Recession-Proof Your Nonprofit

By Julie Kennon | Last Updated: July 29, 2025

It’s been a wild few years for nonprofits. Need went up, donations went up. Need kept increasing, but nonprofit donations started decreasing as life steadied. In-person events disappeared, and if your virtual game wasn’t up to par, it was hard to communicate your mission.

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Peer-to-Peer Fundraising: What Nonprofits Need to Know

By Dave Martin | Last Updated: March 17, 2026

Have you ever tried a restaurant just because a friend said it was good? Or, maybe you’ve watched a movie without knowing anything about it, except that your sister told you she couldn’t look away. We’re naturally inclined to follow the recommendations of people we trust most, and this inclination is part of what makes peer-to-peer fundraising so successful.

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How to Build a Sustained Giving Program

By Julie Kennon | Last Updated: January 5, 2026

A sustained giving program is a structured monthly or recurring donation strategy built around donors who commit to giving consistently over time. These “sustainers” provide predictable revenue, stronger retention, and long-term financial stability.

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