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Salesforce vs. Virtuous vs. CharityEngine

By Julie Kennon | Last Updated: November 10, 2025

We think an educated nonprofit is a smart nonprofit, and that the smartest nonprofits choose the technology that best meets their needs. And that means that we want to give you as much information as you need to make the best decision for your organization.

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Major Gifts: A Fundraising Powerhouse

By Julie Kennon | Last Updated: February 23, 2026

Major gifts fundraising is one of the most powerful ways nonprofits grow sustainable revenue. Yet for many organizations, it also feels confusing, intimidating, or overly complicated.

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The Scoop On In-Kind Donations

By Dave Martin | Last Updated: February 2, 2026

Raising nonprofit funds is a full-time job. Between emails, texts, P2P campaigns, events, and trying to optimize your donation form, you might find it hard to think outside of the need-money-for-my-nonprofit-to-grow box. But let's shine a light on a quiet hero of nonprofits: in-kind gifts.

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Donor Analytics: How To Use Your Nonprofit’s Secret Weapon

By Julie Kennon | Last Updated: February 17, 2026

Research shows 53% of nonprofits collect donor data, and if you're one of them, you may be wondering whether you're tracking the right metrics. After all, donor analytics can inform your donor engagement tactics, fundraising efforts, and campaign plans, getting you closer to your mission.

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The Psychology of Giving: How to Increase Donations

By Julie Kennon | Last Updated: June 30, 2026

If you missed the CharityEngine webinar featuring the dynamic father/son duo of Angel and Kristian Aloma, you missed a highly entertaining and informative talk. But fear not! This article will recap the biggest takeaways from their presentation.

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5 Steps to Strengthen Donor Relationships

By Julie Kennon | Last Updated: January 21, 2023

Running a nonprofit is a pretty hefty job. As soon as you start looking for the answer to a question from your Board, your computer crashes and your staff panics. When you’re overwhelmed, it’s easy to lose sight of nurturing your donor relationships.

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How To Develop a Capital Campaign Plan

By Julie Kennon | Last Updated: July 29, 2025

Most of the time, the usual fundraising outreach efforts are perfect for your nonprofit. You get a huge bump in revenue with a carefully considered end-of-year campaign, and you sprinkle a few more campaigns throughout the year to meet your fundraising goals. And then you need something big that’s going to cost millions of dollars and take years, and all the fun auctions in the world aren’t going to raise that kind of money.

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The Perfect Donor Thank-You Email

By Julie Kennon | Last Updated: July 31, 2025

Do you remember how you were taught that “please” and “thank you” are two of the most important phrases? As your mother preached, good manners never go out of style. We’d add that they’re essential when talking about making sure donors love your nonprofit and keep coming back. 

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