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This section is your user s first impression of this specific
product/service. Use this section to introduce product/
service and clearly state what you offer in layman s terms.
Use this section to describe what the add-on is, and why it matters. Veer away from using jargon by focusing on clarity and empathy.
Use this section to highlight your most frequently asked questions about this specific product/service.
This is your last chance to move the user through the funnel. This section should answer the question, “why should I choose you?”
