Direct Mail

Blend Effective Outreach with Powerful Technology

Direct mail remains one of the most popular and effective tools nonprofits use to reach constituents. CharityEngine offers lightning-fast data processing, so you have confidence that your segments and records are clean and ready for your campaign.

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Direct-Mail Data Processing

Built-In Segmentation and Personalization

Unified data offers countless points you can use to segment your donors. Group them, tweak messaging so it will resonate, and use real-time insights to personalize your direct mail campaign for maximum effectiveness.
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Reporting and Analytics

Robust Tools Measure Performance

By identifying duplicate entries and triggering you to merge records, data is clean and your results are accurate. Measure any metrics you want to track and show data on custom dashboards. At a glance, see how your campaign is performing and adjust as necessary.

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Campaign Tracking

Easily track the performance of every campaign. CharityEngine’s software manages response rates, conversion rates, funds raised, donor engagement, and ROI.
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Compliance Management

Address verification makes sure your mail lands in the right place and keeps you compliant with postal regulations and nonprofit mailing requirements.
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Multichannel Campaigns

With CharityEngine as your direct mail database, all other channels—email, social media, SMS, phone—are native to the system, making complex multichannel outreach simple. 
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Scalable Solution

From the smallest nonprofit to global giants, CharityEngine can handle donor management, direct mail, email, and even payment processing at the most elite levels.

Commonly Asked Questions

Direct-Mail Features

How does the CRM handle data cleansing and NCOA (National Change of Address) updates?

What segmentation capabilities are available for targeted marketing?

What level of personalization does CharityEngine support for direct mail pieces?

Can CharityEngine track and report on direct mail campaign performance?

Engage Donors

Personalize Your Email Marketing Outreach

Nothing appeals to your donors like personalized communication with a message that resonates. Robust nonprofit email marketing automation tools give you the power to engage your donors thoughtfully and at the right time. Effective email campaigns can be your most successful fundraising effort!
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