CharityEngine Creates Best in Class Real-Time Analytics Dashboard to Support Radio, Telephone, DRTV, and Other Forms of Live Fundraising

The fundraising campaign dashboard is an out-of-the-box solution that allows organizations running live direct appeal broadcast events to calculate recognized and forecasted goals from donations, pledges, and sustaining gifts in real-time

Mclean, Virginia (September 30, 2021) – CharityEngine, a leading provider of donation management technology and data management for nonprofit organizations, has recently has recently released new live reporting dashboard analytics designed to support fast-paced direct response events like radio telethons, pledge drives, direct response TV, and annual appeals.

Directly integrated into the CharityEngine platform for fundraising and multi-channel marketing, the analytics tools project revenue towards goals for sustainers and pledges, recognizing whether the gifts were collected or pledged, and whether the actual gift is an incremental increase from an existing supporter or an entirely new gift.

“We created this real-time campaign analytics and reporting dashboard to solve a need for nonprofits who run live broadcast fundraising appeals where donation revenue can be calculated in terms of both collected dollars and pledged dollars.” Said Philip Schmitz, CEO. “This solution marries our best-in-class campaign tracking, digital fundraising, and sustainer management tools with reporting for both the development and financial departments – in real-time.”

Campaign Dashboard

The out-of-the-box solution is available for both users of the CharityEngine fundraising platform or can be setup for individual telethon-style events.

CharityEngine® based in Mclean, Virginia is a leading CRM and all-in-one fundraising software that helps nonprofit organizations globally to manage donors and donation fulfillment with a fully integrated suite of online tools backed by full-service support. The cloud-based application and hosting firm has employed their fundraising technology for hundreds of organizations including Wounded Warrior Project, Appalachian Trail Conservancy, BrightFocus Foundation, Foodbank for the Heartland, AMVETS, and Rainforest Trust. For more information on CharityEngine and its products, please visit www.charityengine.net

Media Contact:

Andrea Carles

press@charityengine.net

703.639.9020

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