Challenge
Historically, TCM primarily relied on direct mail campaigns for fundraising. Recognizing the need to enhance outreach and embrace more cost-effective digital channels like SMS, Director of Administration, Angela Parker sought to diversify.
However, the limitations of their Blackbaud CRM made multichannel campaigns cumbersome.
In 2022, TCM made a strategic shift to CharityEngine, an integrated fundraising platform that streamlined the execution of multichannel campaigns. Following a seamless onboarding experience, they swiftly leveraged the new capabilities.