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A nonprofit dedicated to enriching the lives of individuals with disabilities transformed its Giving Tuesday campaign, resulting in its most successful fundraiser yet.
Stone Belt is a nonprofit organization dedicated to enhancing the lives of individuals with disabilities. Through various programs, including employment assistance, supported living, and education opportunities, it strives to empower and uplift individuals with developmental disabilities to participate in community life.
In 2023, Stone Belt's Director of Community Engagement, Adam Hamel, sought a new CRM solution for the organization. Motivated by the sunsetting of their current platform, Salsa Labs, Adam was determined not to transition to Bonterra without considering other options. He saw this as a chance to elevate the organization's capabilities beyond the confines of its existing CRM.
The urgency of preparing for the 2023 giving season was a driving force behind Stone Belt's timeline for implementing a new CRM system. A pivotal aspect was Stone Belt's Giving Tuesday fundraiser. After selecting CharityEngine as its CRM and fundraising platform, Stone Belt underwent training as part of its comprehensive implementation process. Yet, urgency became paramount as the organization prepared for the giving season. Amidst growing comfort with the platform, Stone Belt turned to CharityEngine's support for assistance as questions arose.
Beyond the Giving Tuesday campaign, Stone Belt maximizes the time-saving benefits of CharityEngine's automation and reporting features. Stone Belt efficiently generates tailored reports identifying lapsed donors by configuring solicitation mailing lists to trigger at specific intervals. This streamlined process eliminates manual tasks and ensures reports are promptly delivered to the right individuals, freeing valuable time for strategic initiatives.
Reflecting on the outcomes achieved during Stone Belt's 2023 giving season, one standout success was using CharityEngine's CMS capabilities for its Giving Tuesday campaign. Stone Belt created customized website pages enriched with compelling narratives that proved instrumental in driving engagement.
A campaign highlight was a board match of $10,000, which resulted in a total raise amounting to approximately $21,000, marking the organization's most successful Giving Tuesday to date. The flexibility to design and personalize web pages directly within the system emerged as a particularly valued feature, empowering Stone Belt to effectively convey its mission and inspire generosity among supporters.
Stop wasting time, energy, and money on a nonprofit CRM that isn't built with your mission in mind. At CharityEngine, we care about your unique needs and want to see your nonprofit grow. Ready to get started?
