How a membership-driven advocacy organization streamlined operations with a complete fundraising platform and CRM.
Research!America is a nonprofit alliance that advocates for science, discovery, and innovation to achieve better health for all. By bringing together member organizations from various medical, health and scientific fields, the organization’s goals are:
In 2018, Research!America sought a CRM solution that could address their diverse needs. Before adopting CharityEngine, the organization managed fundraising, email, and advocacy engagement across three platforms.
Aimee Lefever, Director of Operations | Research!America
Research!America faced several challenges with its previous system. Generating reports was a cumbersome and manual process, often consuming hours of staff time.
Managing memberships was also time-consuming, particularly given the organization’s diverse membership base and varying membership levels, which added to the complexity of maintaining and engaging members effectively.
Finally, as an advocacy organization, they required a CRM with built-in advocacy tools, which their old system failed to provide. This gap limited their capacity to engage effectively and advocate for their causes.
Katie Goode, Senior Director of Alliance Development and Membership | Research!America
Research!America chose CharityEngine as a comprehensive platform that effectively met its key needs. For example, the advanced membership functionality allowed the organization to efficiently manage various membership tiers, automate renewals, and ensure consistent communication, strengthening member engagement and minimizing the risk of overlooking any member.
Along with enhancing membership management, CharityEngine transformed reporting for Research!America.
They now benefit from nearly 200 customizable reports at their fingertips. These reports cover a range of needs, including events, revenue, advocacy, email engagement, and quality control. Creating detailed, tailored reports has been a game-changer for the organization, enabling more informed decision-making and strategic planning.
By implementing CharityEngine, Research!America elevated its membership management and reporting processes, leading to significant improvements in operational efficiency.
The advanced membership features helped Research!America automate renewals, track engagement, and create personalized communication, boosting retention and satisfaction.
With CharityEngine’s reporting capabilities, Research!America reduced the time required to run reports by 80%, allowing staff to focus more on strategic initiatives than data compilation.
Access to real-time, comprehensive data enabled the team to make informed decisions that supported their growth and mission-driven activities.
If you have members, you know there's a lot you have to do to manage them. A nonprofit CRM can automate nearly every aspect of membership management, doing the work for you.