BDSRA's purpose transcended fundraising; it was about community, awareness, and hope for those affected by Batten disease. “The event has historically brought together smaller communities of people who were actively caring for or dealing with the disease, and seeing all the people come together helped them feel less isolated,” explained Noah.
However, the organization also faced the task of raising $10,000 for its International Batten Disease Awareness Day campaign. BDSRA's peer-to-peer campaign was intricately tied to a virtual 5K walk/run. The challenge lay in creating tools that empowered their families, leaders, and team captains to amplify advocacy and raise funds effectively.