Major Gift Software

Building a new major gifts program first requires taking a look at your fundraising goals and major giving candidates. How much do you need to raise? How many major gifts will you need to achieve that goal? Try creating a major gifts range chart to help visualize your program’s goals. From there, your next step will be reaching out to your strongest donor prospects.

Take a look at your existing database and see if you have any information that would indicate the capacity for a major gift. This could be a history of increasing donations or an association with a philanthropic organization. Look to business leaders who support your mission and can offer corporate partnerships or matching gifts. Often, major gifts are under your nose, and you simply have to look at your donor database with a discerning eye.

While it’s important to  research your database as you look for different giving and grant opportunities, it’s equally important that you plan out your campaign or application process. Major gifts software that automates this, like CharityEngine, will save you time and energy, and offer your nonprofit a greater chance of success with your giving efforts.

Creating a donor stewardship plan will deepen your connection with donors and outline a communications plan to keep your gift-givers engaged. Through automated emails and consistent outreach, you will be able to maximize your goodwill and empower donors to make a big difference.