One Boy's Facebook Page Raises $17K in Peer-to-peer Donations
14-year old Will Thomas wanted to bring awareness to fallen Special Forces heroes and donations to the Chris Kyle Memorial Trust, honoring a US soldier who was killed in action in early 2013. Using his own greatest skill, shooting a basketball, Will set out to shoot 1,700 3-pointers in 17 hours.
The CharityEngine team directly integrated online donation tools into the event's Facebook page so Will could create support using peer-to-peer promotion. Donation data was captured in a transaction portal that was seamlessly integrated to the Facebook page, and all donor info was captured in the CharityEngine CRM.
See more about CharityEngine's Peer-to-peer tools