By Julie Kennon
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Last Updated: September 10, 2026
Which do you want to hear first, the good news or the bad news?
We can start with the good news. According to the FEP’s analysis, 2021 saw an increase in dollars donated.
And for the bad news? Retention rates were low in 2021….negative-numbers low.
So that we’re all on the same page, this means that the percentage of donors that made a repeat gift to nonprofits in 2021 was dismal. We know recurring gifts are critical to a nonprofit’s health, so this statistic might mean some of you are almost on life support.
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