How To Develop a Capital Campaign Plan
Most of the time, the usual fundraising outreach efforts are perfect for your nonprofit. You get a huge bump in revenue with a carefully considered end-of-year campaign, and you sprinkle a few more campaigns throughout the year to meet your fundraising goals. And then you need something big that’s going to cost millions of dollars and take years, and all the fun auctions in the world aren’t going to raise that kind of money.
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