Must-Know Recurring Giving Statistics for Nonprofits in 2026
Supporters who pledge to make recurring gifts are your most loyal donors, and securing their support requires a thoughtful engagement strategy. It’s easy to dream up new fundraising ideas and imagine wild success, but it’s a lot smarter—and more effective—to look to data.Data can illuminate trends in donor behaviors and motivations that allow you to tailor your outreach efforts. Tracking data about your own supporters is an obvious (and critical!) place to start. But it can also be helpful to take a step back and look at broader fundraising trends.That’s why we gathered these recurring giving statistics! We scouted out the most important insights from industry leaders on recurring giving behaviors and successes. Following these patterns can help make your appeals stronger.If you’re ready to learn about the current state of recurring giving, start browsing our roundup of statistics below! Or, if you want to jump in and start improving your recurring giving program, check out how our software can help you do just that.
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