Major Gift Officers play a critical role in a nonprofit: identifying and cultivating relationships with potential major gift donors can tremendously impact an organization’s ability to meet fundraising goals and effect change. It’s not an easy job!
Read MoreIs it AI or data or just plain voodoo? This question comes up time and time again, so we decided to give you a user-friendly answer. Which means not a super complicated, techy answer.
Read MoreA friend asked me why I was going to Dallas last week. “A conference,” I replied. “Ugh,” she said. “I’m so sorry. Conferences are boring.”
Read MoreMoves management is a structured fundraising strategy that guides donors through the donor lifecycle using intentional, strategic actions called moves.
Read MoreWe’re going to talk about something that no one likes to talk about.
Read MoreDonor journey maps are key to understanding your donors and knowing how to engage them better. They'll help you drive giving! Targeted engagement will also lead to a positive user experience and, ultimately, more success for your nonprofit.
Read MoreMajor gifts fundraising is one of the most powerful ways nonprofits grow sustainable revenue. Yet for many organizations, it also feels confusing, intimidating, or overly complicated.
Read MoreResearch shows 53% of nonprofits collect donor data, and if you're one of them, you may be wondering whether you're tracking the right metrics. After all, donor analytics can inform your donor engagement tactics, fundraising efforts, and campaign plans, getting you closer to your mission.
Read MoreNonprofits are constantly being told to personalize communication with donors to increase loyalty and financial giving. And it makes sense, right? If someone says, “Hello, Amanda,” instead of “Hello, Valued Donor,” Amanda feels seen. This positive interaction is more likely to lead to a relationship and engagement with this organization.
Read MoreWhen you think about the donor journey, you realize that there is a lot of real estate between a prospective donor learning about your nonprofit and clicking the "Donate" button on your website. Which raises this question: What is your organization doing to cultivate and nurture these donors? Without a plan, you risk losing these valuable donors — especially those who might become major donors.
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