Quick answer: Donation pages drive more completed gifts than donate buttons. Donate buttons create the opportunity to give, but the donation page determines whether the gift actually happens. If you only have time to optimize one, optimize the page. The strongest nonprofit fundraising programs use both strategically: visible donate buttons to capture intent, and high-converting donation pages to close the gift.
Read MoreMost nonprofits don't think about fraud until something feels weird. A run on $5 donations. An unusual spike in failed transactions. Or, worst of all, you start getting grilled on questions you can't answer.
Read MoreCorporate donations are one of the most overlooked sources of nonprofit funds. Many companies have corporate giving programs that donate a portion of profits to 501(c)(3) nonprofits, meaning that annual donations through grants, sponsorships, product donations, and auction items total billions of dollars.
Read MoreCorporate giving is among the fastest-growing forms of charitable giving in the U.S. today. According to Giving USA 2025: The Annual Report of Philanthropy, corporate giving grew 9.1 percent last year, reaching over $40 billion.
Read MoreYour donation form is the most important conversion point in your entire fundraising strategy.
Read MoreThere are many reasons someone might choose to donate to a nonprofit. Often, it’s straightforward financial generosity or the desire for a tax benefit. However, most donors' true motivations run much deeper and are influenced by emotional, social, and even physical factors.
Read MoreThe holy grail of every successful nonprofit is a snazzy, beautifully branded donation form. No matter what amazing multi-channel outreach campaigns you run, everyone’s going to end up in the same place: staring at your donation form.
Read MoreWhen you’re a nonprofit shopping for a new CRM, there are a few features you’ll probably want to see first. Email? Check. Database? Check. Forms? Check.
Read MoreRaising nonprofit funds is a full-time job. Between emails, texts, P2P campaigns, events, and trying to optimize your donation form, you might find it hard to think outside of the need-money-for-my-nonprofit-to-grow box. But let's shine a light on a quiet hero of nonprofits: in-kind gifts.
Read MoreIf you missed the CharityEngine webinar featuring the dynamic father/son duo of Angel and Kristian Aloma, you missed a highly entertaining and informative talk. But fear not! This article will recap the biggest takeaways from their presentation.
Read MoreLet’s be honest. People can get tired of giving. Donation requests have become ubiquitous, whether you’re opening mail from your local firefighters, answering the phone because your college is calling, or even checking out at the grocery store and rounding up to support a school supply drive. And then we can talk about the social or environmental causes you notice: it’s a lot of asking.
Read More
