Of course you want anyone at all to visit your nonprofit website. And of course you want them to understand your mission and see how they can support you. Right? That’s why you have that bright green donation button on your home page.
Read MoreOnce you tiptoe into the world of measuring the effectiveness of anything, it’s hard to avoid going down a rabbit hole and being awash in terms and opinions and advice. It’s easier to say your fundraising emails are successful if your fundraising numbers are going up, but what if you could tweak a few things to make them even more effective?
Read MoreDo you remember how you were taught that “please” and “thank you” are two of the most important phrases? As your mother preached, good manners never go out of style. We’d add that they’re essential when talking about making sure donors love your nonprofit and keep coming back.
Read MorePamela Grow is a well-known voice in the nonprofit industry. A fundraising consultant, she helps organizations seeking long-term results and funding sustainability. Her voice stands out in a crowded field because her warm, engaging personality comes through in every interaction. She and I have been talking about nonprofit storytelling, and I asked her to write something we can share with our audience. Following are her words.
Read MoreEven though we are all guilty (admit it!) of scrolling through some kind of social media fairly often, we sometimes hear that social media isn't always the best way to get your message out. So what’s a nonprofit to do?
Read More“Direct mail is so yesterday.” When considering how to reach your nonprofit fundraising goals, has this thought crossed your mind?
Read MoreAlong with the rapid shift to digital communication channels after the COVID-19 pandemic, there come a number of challenges for organizations. For instance, how do you make the most of these new channels? How do you keep track of all the back-and-forths with supporters?
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