SEO is one of those topics that seems interesting...for large businesses and marketing teams. But nonprofits that invest in SEO are often amazed at the results. In this comprehensive guide, we will share everything nonprofits need to know to increase visibility, gain new supporters, and power your fundraising.
Read MoreNonprofit marketing has changed. Attention is harder to capture, donor expectations are higher, and teams are constantly asked to do more with less.
Read MoreMailchimp is one of the most recognizable names in email marketing. It works well for simple newsletters, small lists, and basic automation. But as nonprofits grow, your needs grow with you. You start to rely more on segmentation, donor journey mapping, automation sequences, real-time CRM integration, and multichannel fundraising strategies.
Read MoreAh, email. It remains a favorite fundraising tool. After all, it’s cost-effective, convenient, and flexible. Whether you are nurturing your donors, prospecting for new ones, promoting events, or sending out year-end appeals, the right nonprofit email marketing platform can help you deliver personalized, targeted emails—automatically.
Read MoreImagine the perfect nonprofit appeal: a heartfelt story that pulls the reader in, offers clear connections between donations and real impact, and asks for support in a warm, respectful way. It strikes the right balance—emotional but not manipulative, urgent but not pushy, and personal and human.
Read MoreDid you know that Google offers eligible nonprofits up to $10,000 monthly in free advertising? Through the Google Ad Grants program, nonprofits can leverage Google Search ads to increase visibility, attract supporters, and amplify their mission, all for free.
Read MoreWe are thrilled to announce the launch of SMS Conversations, a game-changing feature that makes CharityEngine the only fundraising CRM with one-to-one texting built directly into the platform.
Read MoreHere we go again! It’s time to talk about new rules designed to protect consumers. We’ve shared recent SMS regulations that cover the registration of SMS text campaigns and talked a lot about how email deliverability rules are designed to keep unwanted email out of inboxes. Now Gmail is jumping in with new rules designed to reduce spam.
Read MoreHow often? Often enough that they remember you. But not so often that you bug them. And make sure you have the most engaging message. And there’s a good time of day to send them. Like Goldilocks, your job is to find the answer that’s just right.
Read MoreWhew, it’s hard to cut through the clutter. (Take it from someone in marketing!) You get it, because you’re trying to write fundraising emails that highlight your mission and get engagement. And it’s a crowded field.
Read MoreWhen your phone dings with an incoming text, what do you do? If you’re like most of us, you glance quickly at your phone (or leap over furniture to grab it). Text messages are quick, convey urgency, and usually get a response. Even “Can you please stop at the store and get broccoli?” gets an answer.
Read MoreIf your nonprofit uses SMS outreach to connect with your donors, you’re going to want to read this.
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