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Take a look at some of the things we've been thinking about lately.

The Secret to Donor-Centric Fundraising? Centralized Data.
Every customer is unique and needs to be treated as such. That’s the concept behind customer-centric marketing, or in the case of nonprofits, donor-centric fundraising strategy. But all too often nonprofits get stuck with only a portion of the picture because they keep data/information about the same donor in different places.

Six Super Indicators of Major Gift Prospects
If you placed your entire donor constituency in a room, it would be easy to spot the super heroes among the crowd. You just look for the muscular people wearing spandex, possibly with capes. If only it were that easy to find major gift prospects.

Multi-Channel Marketing Intel - It's there if you want it
What did this week's episode of This American Life, the one about reforming police departments, have to do with multi-channel marketing? In our eyes, quite a lot!

Is Your Nonprofit Ready for the Future?
2015 represented the future in the movie Back to the Future 2. Is your nonprofit ready for the future?

Arbys Pepsi Ad is a Lesson for Nonprofits
Arby's new TV ad apologizing to Pepsi shows us that to engage people you need to create relevance beyond your message. Otherwise, it goes unnoticed.

Are we celebrating the wrong thing - 2014
Our (now) annual Thanksgiving post: Is it possible Thanksgiving isn't about Giving Thanks?

(not so) Extreme Nonprofit Forms Makeover
New forms can feel like a full makeover of your donation experience and give you a fresh, new look that appeals to donors.

Why Havent I Been Inspired By You Yet?
Considering how easy it is to create engaging video that can be passed and shared, how can nonprofits overlook their value?

Nonprofit technology & stand-up comics bombing
A comic bombing seems horrendous. But it isn't. And nonprofits need to understand why.

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